About

Hi, I’m Cindy—an Art Director and Senior Graphic Designer specializing in brand identity. Originally from the New York City metro area, I’m now based in South Florida, where I partner with companies and agencies of all sizes to create compelling visual identities that make a lasting impact.

With extensive experience in corporate marketing and creative strategy, I develop brand marketing packages that enhance visibility, strengthen messaging, and drive growth. I thrive in collaborative environments, bringing a sharp eye for detail to every project—whether I’m shaping a brand’s identity, leading creative initiatives, or optimizing design workflows.

As a hands-on problem solver, I excel at refining design structures, streamlining processes, and managing multiple projects from concept to completion. I have a strong background in pitching creative ideas, working closely with stakeholders, and ensuring brand consistency across all platforms.

My passion for design started early—I grew up drawing, painting, and experimenting with photography before discovering my true calling in graphic design. When I’m not creating, you’ll find me traveling, taking photos, or enjoying a beach day. At home, my husband and I are happily outnumbered by our rescue crew—Zander, our dog, and Mischief & Nala, our cats.

Skills & Expertise

Design & Branding: Creative Direction, Branding & Corporate Identity, Print & Digital Marketing, Social Media Content, Marketing Content Design, Project & Traffic Management

Software Proficiency: Adobe Creative Suite (InDesign, Illustrator, Photoshop), PowerPoint, Keynote, Google Slides, Canva, HubSpot, Mailchimp, Marketo, WordPress/HTML, ChatGPT, Meta Business Suite, Hive, Monday, Salesforce, Trello, Workfront, Workzone

Marketing & Strategy: Email Marketing, Project Management, Social Media Management, Presentation Design, Workflow Optimization

Notable Achievements

  • Product Launch Leadership: Led multiple Fortune 500 product launches, developing 200+ marketing assets across eight product lines.

  • Social Media Impact: Created over 500 social media posts, reels, and stories, increasing engagement while training team members in Canva.

  • Process Improvement: Optimized workflows at an international law firm, improving efficiency and completing 45% of the team’s workload.

  • Brand Overhaul: Spearheaded a global rebranding initiative, designing 150+ templates, 300+ style sheets, and a detailed 50+ page brand guidelines document to elevate visual identity.